Clarity Born from Insights…

The Arboris Cross-Continuum Matrix™ reveals what most strategic frameworks overlook:

The hidden connections between every Arboris strategic component and the real-world touchpoints that shape a therapy’s success.

By visualizing how each dimension interacts across clinical, emotional, behavioral, competitive, and operational moments, the matrix brings order to what is typically overwhelming complexity.

This second-derivative perspective uncovers dependencies, highlights leverage points, and exposes blind spots that large organizations routinely miss. It enables teams to see the broader system, pinpoint pressure points, and understand how upstream insights influence downstream outcomes — and vice versa.

The result is a powerful diagnostic tool that simplifies decision-making, eliminates analysis paralysis, and accelerates strategic clarity.

Unique to the Arboris Framework™, the Cross-Continuum Matrix transforms fragmented inputs into a coherent, intelligence-rich blueprint — empowering teams to prioritize with confidence and move faster with precision.

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The Arboris Path Process
Arboris Path supports executive teams facing complex trade-offs across product strategy, portfolio prioritization, and commercialization.

► Patient journey mapping

► Treatment patterns and sequencing

► Quality-of-life (QoL) and PRO studies

► Real-world evidence (RWE) analyses

► Market sizing and patient population estimates

► Prescription uptake and adoption rates

► Biomarker testing rates and testing pathways

► Syndicated data analysis (claims, EMR, NBRx/TRx)

► Primary market research (qualitative & quantitative)

► Secondary research and literature reviews

► Physician decision-making drivers

► Unmet needs and pain point identification

► Competitive landscape and benchmarking \► Competitive landscape and benchmarking

► Perception, awareness, and brand tracking studies

► Message testing and value proposition optimization

► Segmentation of HCPs, patients, or accounts

► Targeting and prioritization models

► Omnichannel engagement strategies and channel mix

► Digital behavior and content consumption patterns

► Launch readiness and pre-launch research

► Pricing and willingness-to-pay studies

► Reimbursement, access, and payer decision research

► Formulary positioning and coverage dynamics

► Patient support program utilization and barriers

► Adherence and persistence analyses

► Switching behavior and treatment discontinuation drivers

► Clinical trial awareness and referral behavior

► Field insight synthesis (sales, MSL, access teams)

► KOL influence and network mapping

► Guideline adoption and practice change tracking

► Equity, access, and health disparity research

► Regional or site-of-care variation analysis

► Message recall and promotional effectiveness

► Creative concept testing (visuals, claims, tone)

► Lifecycle management and indication expansion research

► Scenario modeling and forecast sensitivity testing

► Behavioral science and decision-friction studies

► Risk tolerance and benefit–risk perception research

► Patient journey mapping ► Treatment patterns and sequencing ► Quality-of-life (QoL) and PRO studies ► Real-world evidence (RWE) analyses ► Market sizing and patient population estimates ► Prescription uptake and adoption rates ► Biomarker testing rates and testing pathways ► Syndicated data analysis (claims, EMR, NBRx/TRx) ► Primary market research (qualitative & quantitative) ► Secondary research and literature reviews ► Physician decision-making drivers ► Unmet needs and pain point identification ► Competitive landscape and benchmarking \► Competitive landscape and benchmarking ► Perception, awareness, and brand tracking studies ► Message testing and value proposition optimization ► Segmentation of HCPs, patients, or accounts ► Targeting and prioritization models ► Omnichannel engagement strategies and channel mix ► Digital behavior and content consumption patterns ► Launch readiness and pre-launch research ► Pricing and willingness-to-pay studies ► Reimbursement, access, and payer decision research ► Formulary positioning and coverage dynamics ► Patient support program utilization and barriers ► Adherence and persistence analyses ► Switching behavior and treatment discontinuation drivers ► Clinical trial awareness and referral behavior ► Field insight synthesis (sales, MSL, access teams) ► KOL influence and network mapping ► Guideline adoption and practice change tracking ► Equity, access, and health disparity research ► Regional or site-of-care variation analysis ► Message recall and promotional effectiveness ► Creative concept testing (visuals, claims, tone) ► Lifecycle management and indication expansion research ► Scenario modeling and forecast sensitivity testing ► Behavioral science and decision-friction studies ► Risk tolerance and benefit–risk perception research

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Understand how insights connect across dimensions to form a clear, coherent strategy

Arboris Path works with commercial leaders to align brand strategy, evidence narratives, and go-to-market execution.
Let's Create Something Meaningful Together!